Bandai Namco Will Invest Heavily in Creating New IP; Announces New Strategy

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Now Bandai Namco announced a new mid-term small business plan known as: “CHANGE for the NEXT: Empower, Gain Momentum, and Accelerate Evolution“.

The strategy involves quite extensive adjustments to the organization’s company organization and aims, to be executed over the next 3 decades.

The purpose is to strengthen the preceding “IP Axis” approach to maximize the worth of the writer’s IP,  also “provide the best products and services in the best possible times. ” On top of that, the business aims to boost its penetration and expansion in the global economies and strengthen development in regions and businesses with high growth potential.

Beginning in April 2018 the units formed from the publisher’s subsidiaries will soon be uninstalled from “SBU” (Strategic Business Units) to simply “Components,” and they’ll divide into five from the prior three.

The Network Entertainment SBU (which contains video games) will be divided into Network Entertainment Unit, that may continue to care for video games and community articles, and Actual Entertainment Unit, which will look after content for real world amenities like the VR Zone at Tokyo.

In addition to that, an IP Creation Unit will be spun-off from the Visual and Music Production SBU, and will concentrate on creating new IP.

Below you can take a look at a graph showcasing the new units and the strategy as a whole.

Bandai Namco Will Invest Heavily in Creating New IP; Announces New Strategy

The IP Creation Unit will collaborate with all the other businesses of the publisher. The business will also invest greatly in improving its visual production and production technologies, on top of strengthening its cooperation with outside partners who will provide advanced capabilities and technology.

Bandai Namco may even invest aggressively at the invention of new IP. In addition to its usual investment, there will be a further 25 billion yen spent over the next three years in creating new IP, and taking on new businesses and new technologies.

According to the new approach, the regional holding companies and the company companies in each unit may form in an “All Bandai Namco” notion. In Japan they’ll pursue the top position in every current market, while in North America and Europe the objective is to expand home video games and network content. A full-scale entrance into the Chinese market will also be tried.

Changes are also coming at the very best, with present Chief Executive Officer Shukuo Ishikawa retiring to become an adviser starting in June. Leadership will be consolidated with current Chief Operating Officer Mitsuaki Taguchi getting CEO.

In addition to all the changes, Bandai Namco also announced its quarterly financial results for the period ending on December 31st, 2017. Because you can see from the table below, the firm as a whole along with the Network Entertainment SBU posted very positive  figures, with massive improvements year-on-year.

Bandai Namco Will Invest Heavily in Creating New IP; Announces New Strategy

Speaking of IP, at other Bandai Namco news, the provider only successfully released Dragon Ball FighterZ, that debuted with 68,731 units sold in Japan. If you wish to learn more, you can take a look at our inspection.


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